Please review this list of frequently asked questions. It includes valuable information on topics such as minimum license requirements, rates, graphic usage,
the approval process, and shipment.
If after reviewing this list you still have questions, please do not hesitate to contact us.
- Do I have to license the entire series?
No, however there is a
minimum number of spots that must be licensed from any given series. This minimum number varies per series. Please review the
rate information for minimum license requirements, or call Ray Proya for details.
- Do we receive exclusivity in our market?
You will receive exclusivity in your Designated Market Area* (DMA) for one full year for the series you license.
*Except NY, LA, and Chicago.
- How are markets designated?
Neilsen Media Research supplies Designated Market Area (DMA) definitions.
Generally, Nielsen annually assigns groups of counties with Metro/Central-area commercial
stations to DMA's on the basis of Neilsen Station Index audience estimates.
DMA's are non-overlapping areas used for planning, buying and evaluating television
audiences.
- If I have multiple stores in the same market, will I have to pay extra to use your campaigns?
Absolutely not! As long as your multiple dealerships are under the same ownership
and within the same Designated Market Area, you will not pay extra to use the campaign.
- Do you buy cable or broadcast television schedules?
No. We do not buy television schedules. We simply sell television commercials.
- How long are your campaign leases?
Our license agreement is for one full year.
- Can we use our local production facility to customize the commercials, or do we have to pay you for customization?
The choice is yours. You can buy the commercial "shells" (i.e., only the opens and closes) and have your local production facility customize them*.
Or, if you like, you can hire
CarDealerCommercials.com to customize them for you.
Click here to learn more about our customization services.
*Customization is required when purchasing the Wise Guys Bad Deals series.
- If we need to provide you with video elements to use in our customization project, what do we need to send?
We have very specific requirements for video and graphical elements. This is to ensure the highest-quality job. Please refer to our
guidelines for more details.
- How do I approve my custom insert order?
Once we've completed your customized insert(s), we will email you a video for you to approve before we send the final master. It it your responsibility to ensure all elements meet any brand requirements. This includes checking the disclaimers and any requirements for co-op approval. Please review the emailed videos carefully. We cannot be held responsible if an improper logo or other element is used in your insert. If you need higher-resolution screen captures to review any disclaimers, please ask.
- What are your payment terms?
Once we receive full payment for the commercials licensed, we will immediately ship your commercial master tape (see question below)
via FedEx 2nd day.
- What tape formats do you ship?
Once your project is completed and approved, we will ship your order on a broadcast-quality, industry-standard NTSC videotape. You may request
your commercial(s) on one of the following tape/data formats:
BetaCam SP,
DVCAM,
DV (including
miniDV), or a
DVD.
If you do not specifically choose the format you'd like to receive, we will ship your order on a
BetaCam SP videotape.
Other means of delivery, such as a downloadable MPEG2 file or a Hi-Def version, may be available for your specific situation. Please contact us if you desire this type of delievery, as not every commercial may be delivered in this fashion, and additional fees may apply.
- What is your experience in the production of auto commercials?
RYNO Production, Inc., the parent company of cardealercommercials.com, has produced thousands
of auto commercials for over 25 years.
