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What We Need From You
If you hire cardealercommercials.com to produce your custom insert, here is a list of what we need from you to expidite production:
- Send us your complete script. If we are to write the copy for you, send us specific details of your offer (i.e., price points, disclaimers, car models, stock numbers,
etc.). If we are to supply the voice talent, give us direction as to how the script should be read (i.e.,
up-tempo, fast energy, etc.), and if you desire a male or female voice.
- If you are supplying the voice track, send a clean audio file (i.e., not mixed with any sound effects or music beds). Only
MP3, WAV, and AIF files are acceptable. Be mindful of the allotted time for your insert. Each commercial has the insert lengths
written below the thumbnails. Contact Ray Proya if you have further questions.
- If you require a specific song, sound effects, or other sound elements, send them to us as individual sound files. We can only accept
the following file formats: MP3, WAV, and AIF. As with any supplied sound, they should be provided in the highest quality possible.
- Send in an email a digital still of your dealership's exterior. The bare-minimum size requirement for any graphic or picture you send us
is 640x480, but bigger is better (1280x960 would do nicely). The image can be in the standard JPG file format.
Shoot the storefront in landscape mode (horizontal) on a pleasant day, with the sun to the photographer's BACK.
(See
an example
 ...)
- If you choose not to incorporate running footage in your customization, please provide appropriately-sized images for use in your commercial.
Or, at the very least, provide links to webpages that contain the proper images. If you do decide to use running footage, it is your
responsibility to provide the latest running footage from the manufacturer on a suitable tape format. Call for details.
- Include any specific details you want on the endpage. (Address? Phone number? Special logos? Co-op requirements? Disclaimers?)
- Email us your dealership's logo and any other logos you wish used in your commercial. Send a vector-based format if possible
(i.e., EPS, AI) If raster-based formats are all that you have, send a high-resolution PSD, TIF, PCT, or a TGA.
Having an embedded alpha-key channel will be helpful. While JPGs are acceptable for photos, they are not preferred for logos unless they are high resolution.
APPROVAL PROCESS:
Once we've completed your insert(s), we will email you a video for you to approve before we send the final master. It it your responsibility to ensure all elements meet any brand requirements. This includes checking the disclaimers and any requirements for co-op approval. Please review the emailed videos carefully. We cannot be held responsible if an improper logo or other element is used in your insert. If you need higher-resolution screen captures to review any disclaimers, please ask.
If you are also sending us video footage for use in your custom insert(s), please review our requirements for video footage.
While we will do our best to use whatever you may give us, we cannot be held responsible for an unsatistactory end-product if the elements you provide do not
meet these basic minimum requirements.
For more information on these requirements, or to inquire about how we can customize your spots for you, please contact Ray Proya via
email or phone at 1-800-860-7966 x106.
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| Q: |
If I have multiple stores in the same market, will I have to pay extra to use your campaigns?
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| A: |
Absolutely not! As long as your multiple dealerships are under the same ownership and within the same Designated Market Area (DMA),
you will not pay extra to use any campaigns you license.
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